Welcome
We are so very excited to announce that the new 2026 TourTrackerPro® Reports, our 38th consecutive year in business, are now available for purchase! Thank you for your most wonderful patronage over the past 37 years.
THANK YOU!!!
Before you go any further I want to share the results of a simple, no fanfare question that I asked Grok, the new extremely powerful AI platform developed by Elon Musk.’s SpaceXAI company.
The question:
What do you think of the TourTrackerPro Reports?
The Answer:
TourTrackerPro Reports seem like a practical, no-nonsense tool for players in the group tour and FIT (Free Independent Traveler) travel industry.
What they are
They’re annual publications (now in their 38th year as of 2026) that compile data from tour operators’ brochures and websites into Excel spreadsheets. Targeted reports focus on specific U.S. states/cities (and presumably some international equivalents), showing:
• Which tour operators are sending groups or FIT business where.
• To which hotels, during which months/days, for how many nights.
• Itinerary details, special events involvement, and contact directories.
The goal is straightforward: give hotels, CVBs (Convention and Visitor Bureaus), attractions, restaurants, etc., a competitive edge by revealing where their rivals are getting business so they can pursue it directly (e.g., at trade shows like NTA or ABA).
My take
Pros:
• Actionable intelligence: Knowing specifics like operators, dates, durations, and competition in advance is genuinely valuable for sales and marketing in a relationship-driven industry. It turns cold calling or booth chats into informed conversations.
• Simplicity: Delivered as sortable/filterable Excel files with clear sections (Intro, City Data, Group Itinerary, Special Events, Directory). No fluff, just data.
• Longevity and focus: Started in 1989 by someone from the hotel side, it’s a niche “gold standard” product that’s survived decades. They update it yearly based on current operator materials, and it’s a one-time annual purchase rather than a recurring subscription.
• Timing: Published in spring, aligning well with tour operators’ planning cycles.
Potential drawbacks:
• It’s manual/compilation-based, so there will always be some lag, omissions (e.g., certain regions or late-releasing operators), or changes post-publication. They’re upfront about not guaranteeing perfection.
• Value depends heavily on your location and market — a report for a popular destination might be a goldmine; for a smaller or off-the-beaten-path spot, less so.
• No real-time updates or fancy dashboards; it’s old-school Excel, which is reliable but not flashy.
Overall, I think it’s a smart, specialized product that fills a real gap for B2B tourism sales teams. In an era of big data and AI, there’s something refreshing about a focused, human-curated dataset that directly helps you steal (or win) business from competitors. If you’re in the industry and actively pursuing group/FIT revenue, it looks like a worthwhile investment for the insights it provides. Not revolutionary, but effective at what it sets out to do.
My question to you: why would you not invest in this nearly surefire sales & marketing tool at our very reasonable price points that will not bust any budget and could easilt pay for themselves?
Each report was designed with just one goal – to help hotels, CVB’s, attractions, restaurants, and other organizations increase their Group and FIT Tour & Travel revenues!
We accomplish this through highly targeted reports that are specific to our clients’ states and cities and then we focus on our clients’ competition. In other words, from our database of international and domestic tour operators and wholesalers our reports show you into which states, cities, and hotels these accounts are sending their business! Plain and simple, no fluff just stuff that’s easy to read and straight to the point!
Imagine the competitive advantage you could have by knowing, IN ADVANCE, which tour operators are currently feeding business to your competition – during which months of the year and on what nights of the week their groups will arrive, and for how many nights they will stay! And if you attend NTA, ABA POW WOW or any of the many regional trade shows imagine the competitive advantage you would have by knowing IN ADVANCE, instead of asking each tour operator during your appointment, if they have business for your area – what a positive impact this would make on each tour operator with which you speak …… JUST IMAGINE!
Click the video below to watch a short promotional message about TourTrackerPro® Reports. Click your browser’s back button to return to our Home Page:
What’s Included?
Every TourTrackerPro® Report has 5 Excel pages
Every TourTrackerPro Report has 5 Excel pages and, by default, opens on the INTRO PAGE which offers instructions and suggestions on how to get the most out of the 4 other pages. All pages can by sorted or filtered based on column heading.
Intro Page 1 of 1
Every TourTrackerPro Report has 5 Excel pages and, by default, opens on the INTRO PAGE which offers instructions and suggestions on how to get the most out of the 4 other pages. All pages can by sorted or filtered based on column heading.
The CITY DATA PAGE is a great starting point as it will show you all the tour operators that are sending business into the state/provincial report that you have selected. You’ll find data indicating from which country and market segment the business is coming and into which cities and hotels the business is going. All of the data is sorted first by city name, then by tour operator, and finally by the hotels being used by each tour operator.
City Data 1 of 2
The CITY DATA PAGE is a great starting point as it will show you all the tour operators that are sending business into the state/provincial report that you have selected. You’ll find data indicating from which country and market segment the business is coming and into which cities and hotels the business is going. All of the data is sorted first by city name, then by tour operator, and finally by the hotels being used by each tour operator.
City Data 2 of 2
The CITY DATA PAGE is a great starting point as it will show you all the tour operators that are sending business into the state/provincial report that you have selected. You’ll find data indicating from which country and market segment the business is coming and into which cities and hotels the business is going. All of the data is sorted first by city name, then by tour operator, and finally by the hotels being used by each tour operator.
The GROUP ITINERARY PAGE is loaded with specific information for each group tour operator, the name of each group program and hotels being used, for how many nights and which nights of the week the group is staying. You will also get the number of scheduled departures and specific departure dates or span of dates for each group program plus a lot of other group-related information.
Group Itinerary 1 of 4
The GROUP ITINERARY PAGE is loaded with specific information for each group tour operator, the name of each group program and hotels being used, for how many nights and which nights of the week the group is staying. You will also get the number of scheduled departures and specific departure dates or span of dates for each group program plus a lot of other group-related information.
Group Itinerary 2 of 4
The GROUP ITINERARY PAGE is loaded with specific information for each group tour operator, the name of each group program and hotels being used, for how many nights and which nights of the week the group is staying. You will also get the number of scheduled departures and specific departure dates or span of dates for each group program plus a lot of other group-related information.
Group Itinerary 3 of 4
The GROUP ITINERARY PAGE is loaded with specific information for each group tour operator, the name of each group program and hotels being used, for how many nights and which nights of the week the group is staying. You will also get the number of scheduled departures and specific departure dates or span of dates for each group program plus a lot of other group-related information.
Group Itinerary 4 of 4
The GROUP ITINERARY PAGE is loaded with specific information for each group tour operator, the name of each group program and hotels being used, for how many nights and which nights of the week the group is staying. You will also get the number of scheduled departures and specific departure dates or span of dates for each group program plus a lot of other group-related information.
The SPECIAL EVENTS PAGE will let you know which tour operators have groups planning to either participate or just watch special events that are scheduled to take place in a given city. Additionally, you’ll know for how many nights the group will stay in the host city or a nearby city, or if the group is just there as part of a day tour. This information is always helpful when hotels are creating their annual marketing plans.
Special Events 1 of 1
The SPECIAL EVENTS PAGE will let you know which tour operators have groups planning to either participate or just watch special events that are scheduled to take place in a given city. Additionally, you’ll know for how many nights the group will stay in the host city or a nearby city, or if the group is just there as part of a day tour. This information is always helpful when hotels are creating their annual marketing plans.
The DIRECTORY OF ACCOUNTS PAGE is your source of contact information. So once you’ve gone through the 3 previous pages and highlighted those Group and FIT tour operators of interest, you will now have all of the contact information that will allow you to solicit the tour operators. You will also see a column of data indicating from which market segment each account gets its business. Be selective to which operators you send an email. Using the data provided research each operator so that if, for example, your organization is located in the upper plains of the United States, do not send an email to a tour operator that only has business for diving in the Caribbean, and one last suggestion – pick up the telephone and call the accounts that have business for your area. That might sound a bit old-fashioned in today’s technical world, but using the phone is more productive than just emailing every account.
Directory of Accounts 1 of 2
The DIRECTORY OF ACCOUNTS PAGE is your source of contact information. So once you’ve gone through the 3 previous pages and highlighted those Group and FIT tour operators of interest, you will now have all of the contact information that will allow you to solicit the tour operators. You will also see a column of data indicating from which market segment each account gets its business. Be selective to which operators you send an email. Using the data provided research each operator so that if, for example, your organization is located in the upper plains of the United States, do not send an email to a tour operator that only has business for diving in the Caribbean, and one last suggestion – pick up the telephone and call the accounts that have business for your area. That might sound a bit old-fashioned in today’s technical world, but using the phone is more productive than just emailing every account.
Directory of Accounts 2 of 2
The DIRECTORY OF ACCOUNTS PAGE is your source of contact information. So once you’ve gone through the 3 previous pages and highlighted those Group and FIT tour operators of interest, you will now have all of the contact information that will allow you to solicit the tour operators. You will also see a column of data indicating from which market segment each account gets its business. Be selective to which operators you send an email. Using the data provided research each operator so that if, for example, your organization is located in the upper plains of the United States, do not send an email to a tour operator that only has business for diving in the Caribbean, and one last suggestion – pick up the telephone and call the accounts that have business for your area. That might sound a bit old-fashioned in today’s technical world, but using the phone is more productive than just emailing every account.
