Welcome

Every TourTrackerPro® Report is delivered as an easy-to-use Excel workbook designed to help you quickly identify new Group and FIT revenue opportunities.

Your Report opens to the INTRO PAGE, where you’ll find practical instructions and suggestions for getting the most value from the information.

The remaining pages are built for sales use and can be easily sorted and filtered by column heading, allowing you to focus on the tour operators, cities, hotels, market segments and opportunities most important to you.

Start with the intelligence. Then target the accounts that matter most.

The City Data page is one of the best places to begin because it shows you which tour operators are already sending FIT and Group business into the cities and hotels in your market.

You can quickly identify which operators are using each city, which hotels they are using, and where the strongest competitive opportunities may exist.

Because the page can be sorted and filtered, you can focus on the specific cities, hotels, tour operators, and market segments most relevant to your sales goals.

Use the City Data page to identify who is already doing business in your market — then decide who is worth contacting first.

The City Data page is one of the best places to begin because it shows you which tour operators are already sending FIT and Group business into the cities and hotels in your market.

You can quickly identify which operators are using each city, which hotels they are using, and where the strongest competitive opportunities may exist.

Because the page can be sorted and filtered, you can focus on the specific cities, hotels, tour operators, and market segments most relevant to your sales goals.

Use the City Data page to identify who is already doing business in your market — then decide who is worth contacting first.

The Group Itinerary page gives you detailed intelligence about each tour operator’s scheduled group programs — including the program name, cities visited, hotels being used, number of hotel nights, and the nights of the week each group is scheduled to stay.

You can also see the number of scheduled departures, specific departure dates or date ranges, and other important group-program details that can help you understand the size, timing, and structure of an operator’s business.

This makes it especially valuable when you want to identify which operators are bringing recurring group business into your market and when that business is likely to occur.

Use the Group Itinerary page to move from simply knowing who uses your market to understanding exactly how their group business operates.

The Group Itinerary page gives you detailed intelligence about each tour operator’s scheduled group programs — including the program name, cities visited, hotels being used, number of hotel nights, and the nights of the week each group is scheduled to stay.

You can also see the number of scheduled departures, specific departure dates or date ranges, and other important group-program details that can help you understand the size, timing, and structure of an operator’s business.

This makes it especially valuable when you want to identify which operators are bringing recurring group business into your market and when that business is likely to occur.

Use the Group Itinerary page to move from simply knowing who uses your market to understanding exactly how their group business operates.

The Group Itinerary page gives you detailed intelligence about each tour operator’s scheduled group programs — including the program name, cities visited, hotels being used, number of hotel nights, and the nights of the week each group is scheduled to stay.

You can also see the number of scheduled departures, specific departure dates or date ranges, and other important group-program details that can help you understand the size, timing, and structure of an operator’s business.

This makes it especially valuable when you want to identify which operators are bringing recurring group business into your market and when that business is likely to occur.

Use the Group Itinerary page to move from simply knowing who uses your market to understanding exactly how their group business operates.

The Group Itinerary page gives you detailed intelligence about each tour operator’s scheduled group programs — including the program name, cities visited, hotels being used, number of hotel nights, and the nights of the week each group is scheduled to stay.

You can also see the number of scheduled departures, specific departure dates or date ranges, and other important group-program details that can help you understand the size, timing, and structure of an operator’s business.

This makes it especially valuable when you want to identify which operators are bringing recurring group business into your market and when that business is likely to occur.

Use the Group Itinerary page to move from simply knowing who uses your market to understanding exactly how their group business operates.

The Special Events page shows you which tour operators have groups scheduled to attend, participate in, or visit major events taking place in a particular city.

You can see which events are attracting group business, which operators are involved, how many nights their groups are staying, and whether they are overnighting in the host city, a nearby city, or visiting only as a day tour.

This information can be especially valuable when preparing annual sales and marketing plans because it helps you identify event-driven demand and the tour operators most likely to need hotel rooms, meals, attractions, transportation, and other local services.

Use the Special Events page to spot demand before the event arrives — and target the operators bringing that business into your market.

The Directory of Accounts page is your contact source after you have identified the Group and FIT tour operators most worth pursuing.

Once you have used the City Data, Group Itinerary, and Special Events pages to determine which operators are relevant to your market, the Directory gives you the information needed to begin your sales approach.

You will also see the market segments associated with each account, helping you avoid wasting time on operators whose business is not a good fit for your destination or property.

Be selective. Research the operator before reaching out. If your organization is in the Upper Plains, for example, there is little value in contacting an operator whose business is limited to Caribbean diving.

And when an operator clearly has business for your area, pick up the telephone and call. It may sound old-fashioned in a highly digital world, but a well-informed personal conversation can be far more productive than sending the same email to every account.

Use the Directory to make contact — but let the data tell you who is worth contacting first.

The Directory of Accounts page is your contact source after you have identified the Group and FIT tour operators most worth pursuing.

Once you have used the City Data, Group Itinerary, and Special Events pages to determine which operators are relevant to your market, the Directory gives you the information needed to begin your sales approach.

You will also see the market segments associated with each account, helping you avoid wasting time on operators whose business is not a good fit for your destination or property.

Be selective. Research the operator before reaching out. If your organization is in the Upper Plains, for example, there is little value in contacting an operator whose business is limited to Caribbean diving.

And when an operator clearly has business for your area, pick up the telephone and call. It may sound old-fashioned in a highly digital world, but a well-informed personal conversation can be far more productive than sending the same email to every account.

Use the Directory to make contact — but let the data tell you who is worth contacting first.